Market consultation for digital projection advertising at Portsmouth's Sails of the South.
Portsmouth City Council is seeking market input for a digital projection advertising solution at the 'Sails of the South' landmark on the M275. The structure sees 31.4 million vehicle movements annually, offering a high-visibility advertising gateway. The council is exploring two models: a council-owned model where it funds and operates the system, or a concession/partnership model where an external operator funds, installs, and maintains the system in exchange for revenue share. This is a pre-procurement market consultation, not a formal tender. Responses are due via the InTend portal, and participation does not affect future bidding.