Advertising concession for on-train and gateline media across South Western Railway network.
South Western Railway Ltd seeks a supplier to manage a commercial advertising concession covering on-train and station ticket gate media across its network in South West London, Surrey, Berkshire, Hampshire, Dorset, Wiltshire, and Devon. The concession includes approximately 16,000 interior advertising spaces on around 325 train sets, with 1,250 digital screens expected by 2026, and 316 double-sided gates at 42 stations. The supplier will market, sell, and manage advertising inventory, collect revenue, and share it under an agreed commercial model, with emphasis on revenue growth and innovation. Requirements include strong sales execution, yield management, and performance reporting. The contract is expected to protect an established revenue baseline while driving incremental growth.