IT system for sales, CRM, and marketing at Paris Opera.
The Paris National Opera (Opéra national de Paris) is procuring the supply, integration, implementation, and maintenance of the SI DESMA information system, which covers sales, customer knowledge, marketing solutions integration, and related functions. The contract includes the delivery of hardware and software, system integration, deployment, and ongoing maintenance. Bidders must demonstrate experience in large-scale IT projects for cultural or entertainment organizations, with specific expertise in CRM and marketing automation. The contract is expected to run for an initial period of 3 years with possible renewals, and the estimated value is between €1 million and €10 million.