Digital service design, build, and operation for national physical activity programme.
Health Innovation North East and North Cumbria (HI NENC) is establishing a national programme to increase physical activity across England. The programme includes marketing, partnerships, rewards, educational content, and a digital component to support participation and habit formation. The contracting authority plans to procure a supplier to design, build, operate, and support the digital elements, which may include a digital product, web service, social/community capability, AI-enabled engagement, or integration with existing platforms. The supplier must take discovery outputs through detailed design, build, deployment, and live operation, working alongside other specialist partners. The programme aims to launch initial digital capability by end of 2026, requiring suppliers with experience delivering user-centred digital services at pace. This notice is a market engagement for a future competition under Lot 5 of HI NENC's Dynamic Purchasing System (DPS), with an expected ITQ publication around July 2026.