UK participation at international menswear trade shows to promote British textiles.
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The Department for Business & Trade is directly awarding a contract to deliver UK participation at key international menswear trade shows including Chicago Collective (Aug 2026), Pitti Uomo, Paris Fashion Week (Jan 2027), and Milano Unica. The objective is to promote British textiles and drive export growth under the 'Made in UK: Sold to the World' campaign. The buyer is the UK government, serving British textile exporters. No specific qualifications or set-asides are mentioned; this is a direct award, likely to a single supplier. The scale covers multiple shows across FY 2026-27.