Data-driven foster carer recruitment campaign for Hartlepool Council.
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Hartlepool Borough Council is procuring a data-driven digital marketing campaign to recruit foster carers, aiming to reduce reliance on costly independent fostering agencies and residential placements. The contract is awarded to GoInspire, the only supplier identified with a proven, large-scale data-led recruitment methodology. The service uses advanced analytics and consumer data to target potential carers. No other supplier was found to offer equivalent capabilities, indicating a sole-source procurement.